Print Factory - Behind the Scenes @ TW Fine Art

It's sometimes nice to see into the kitchen while your meal is being prepared (so to speak). We feel the same way about our business. TWFineArt's Print Factory is where the artwork from our PORTFOLIO comes to life. We proof, print, mount, frame, package and deliver from our location here in Brisbane. Our team comprises of print specialists and precision framers with decades of experience to ensure that our finished fine art prints are the same quality if not better than you find in a high street gallery. Our artist monographs are shelved in our back office and provide an insight into the work of the world renowned artists that we represent. If you register with us, we will keep you up to date with their careers and give you regular behind the scene glimpses into our Factory and the studios of our artists.
  [caption id="attachment_9780" align="aligncenter" width="701"]The Print Factory The Print Factory[/caption] [caption id="attachment_9779" align="aligncenter" width="698"]Print being Framed Print being Framed[/caption] [caption id="attachment_9783" align="aligncenter" width="700"]TWFineArt Artist Monographs TWFineArt Artist Monographs[/caption]  

'More is More' ART IN PRINT

The print was one of the first examples in human history of a mass produced item. From humble beginnings over 3000 years ago, print technology has made it possible for hundreds, even millions of identical images to be produced from a single source. From early Chinese woodcuts to the modern machine press, the print has brought visual media to the masses. Andy Warhol was inspired by mass production, so much so that the process of reproduction became the focus of his art, both physically and conceptually. Warhol theorized that the most important, cultural significant items were those that were accessible to everyone thanks to the economy of mass production. “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. [...] The President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke too.” Andy Warhol. In his 'Factory', Warhol would create copies of each artwork through the screen print - the original artwork essentially no different to the reproduction and no less valuable. The body of multiple prints were in fact the artwork, a piece made of numerous identical components. Screen Shot 2014-04-24 at 2.42.42 PM A friend now has a Flea Market print of a Warhol Campbell's Soup Can hanging in his living room. It may be a poster, but the image is still an exact copy of the real thing. The Campbell's Soup Can is the perfect example of an artwork that has been incessantly reproduced to the point that it has become a cultural icon. Reproducing the artwork in print hasn’t adversely affected the aura of the original series hanging in the MoMA, instead it has formed the basis of it's fame. The Campbell's Soup Can has long ceased to be famous because it is great - today it is great because it is famous.       ‘I should have just done the Campbell’s Soups and kept on doing them ... because everybody only does one great painting anyway.’ Andy Warhol